Hello and welcome to Elli, we’re so happy you’re here.

For the last few years we have been exploring the world of women & ageing, and its culminated in the launch of our Audible Original audio documentary, Age Against the Machine.

more about age against the machine

We’ve learned some really great things: that most of us don’t worry as much about what other people think of us, that many of us have found a renewed sense of purpose and that now is the time to reap the fruits of our labours.

But we learned some really worrying things too: that many of us feel invisible, vulnerable and are struggling to keep our heads above water.

Ageing – especially for women – isn’t a one-sized-fits-all process. There is no road-map and no right or wrong way to do it.

We are two women who are at different stages of our own ageing journeys but one thing we both agree on is that there simply isn’t enough conversation and dialogue happening in this space. So we created Elli.

According to Norse mythology, Elli is the goddess of ageing…apparently she even defeated Thor in a wrestling match, so she’s kind of a big deal.

We like to think Elli is looking over us and all the Elli’s out there in the world: women who are ageing with purpose and meaning, or at least trying to find a way to do so.

So we’re going to talk about everything and anything to do with women getting older, from health & wellness (yes, the M word) to fashion & skin-care, politics, relationships, money and everything in between.

Thank you for coming along with us.